Sonia Gabriella
Pengaruh brand extension terhadap brand image: studi pada produk Lifebuoy sampo = The effect of brand extension towards brand image: a study on Lifebuoy shampoo
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2016
 UI - Skripsi Membership
Fahmie Rahman
Pengaruh brand identity terhadap brand awarness (studi pada nike) = The effect of brand identity toward brand awareness (study on nike)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2014
 UI - Skripsi Membership
Randhika Ikra Ramadhan
Pengaruh Customer-Brand Relationship dan Brand Equity terhadap Brand Extension Acceptance, Studi Pada Konsumen Instagram Shop pada Masa Pandemi Covid-19 = The Effect of Customer Brand Relationship and Brand Equity Towards Brand Extension Acceptance: Study of Instagram Shop users during the Covid-19 Pandemic
Fakultas Ilmu Administrasi Universitas Indonesia, 2021
 UI - Skripsi Membership
Vivian Benedicta
Penggunaan Co-Branding sebagai Strategi Pemasaran dalam Meningkatkan Brand Awareness (Studi pada Brand Sepatu Aerostreet) = The use of Co-Branding as a Marketing Strategy to Enhance Brand Awareness (A Study on the Aerostreet Shoe Brand)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2023
 UI - Makalah dan Kertas Kerja
Ravi Rahadian Ambardy
Respon konsumen terhadap brand extension pada tingkat perceived fit dan familiarity yang berbeda = Consumer's response towards brand extension on different levels of perceived fit and familiarity
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2015
 UI - Skripsi Membership