Kotler, Philip
Marketing management : analysis, planning, and control : fifth edition
Prentice Hall International, 1984
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Lehmann, Donald R.
Analysis for marketing planning
McGraw-Hill, 2005
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Hughes, G. David
Marketing management : a planning approach
Addison-Wesley, 1978
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Perreault, William D.
Basic marketing : a marketing strategy planning approach
McGraw-Hill, 2014
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Perreault, William D.
Essentials of marketing : a marketing strategy planning approach
McGraw-Hill, 2015
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