Selly Dita Arnyatanggi
Pengaruh Penerapan Experiental Marketing Terhadap Word Of Mouth Konsumen (Studi Pada Velvet Suite Blitzmegaplex Central Park) = The Influence Of Experiential Marketing To Consumer Word Of Mouth (Study On Velvet Suite Blitzmegaplex Central Park)
Fakultas Ilmu Administrasi Universitas Indonesia, 2014
 UI - Skripsi Membership
Adhi Gurmilang
Hubungan word of mouth terhadap pengambilan keputusan pembelian = Relationship of word of mouth and decision making (survey study word of mouth Toyota Avanza)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2009
 UI - Tesis (Open)
Riska Yuniar Rahmawati Nabhani
Analisis intensi melakukan Word-of-Mouth pada konsumen J.Co Donuts & Coffee
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2009
 UI - Skripsi Open
Muhammad Dhani Fadhlilah
Analisis pengaruh elemen-elemen movie marketing mix dan karakter kepribadian extraversion terhadap perilaku konsumen film avengers: infinity war dalam melakukan electronic word of mouth di media sosial = Analysing the effect of movie marketing mix elements and extraversion character on consumer behavior of avengers: infinity war movie in doing electronic word of mouth on social media
2019
 UI - Skripsi (Membership)
Pandu Praptoadi
Strategi komunikasi pemasaran word-of-mouth dalam industri multi level marketing : studi komparatif Amway dan Dwiki
Universitas Indonesia, 2005
 UI - Tesis (Membership)