Brown, F.E.
Marketing research : a structure for decision making/ F.E. Brown
Addison Wesley c. , 1980
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Kotler, Philip
Marketing decision making : a model building approach
Holt, Rinehart and Winston , 1971
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Cox, Eli P.
Marketing research : information for decision making/Eli P.Cox III
N.Y. Harper & Row c. , 1979
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Sunny T.H. Goh
Marketing wise : pendekatan inkonvensional terhadap strategi pemasaran di Asia / Sunny T.H. Goh, Khoo Kheng-Hor
Bhuana Ilmu Populer, 2003
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Monroe, Kent B.
Pricing : making profitable decisions
McGraw-Hill, 1979
 Buku Teks