Keller, Kevin Lane
Strategic brand management: building, measuring, and managing brand equity
Pearson Prentice Hall, 2008
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Keller, Kevin Lane
Strategic brand management : building, measuring, and managing brand equity
Essex Pearson, 2013
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David, Fred R.
Strategic management
Merill, 1989
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Wright, Peter
Strategic management
Allyn and Bacon, 1992
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David, Fred R.
Strategic management : concepts and cases
Pearson, 2009
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