Analisis perhitungn CBBE (Customer Based Brand Equity) Coffee House pada segmen konsumen SES AB di Jakarta : studi kasus Starbucks dan 5 Kompetitornya

Analisis pengaruh penggerak ekuitas pelanggan (customer equity drivers) terhadap loyalitas pelanggan bisnis di sektor penyedia jasa layanan I.T = Analysis of customer equity drivers effects on customer loyalty in B2B I.T services context

Analisis ekuitas merek internal perusahaan di kategori high involvement: studi pada Nike Indonesia = Analysis of company internal brand equity in category high involvement: study on Nike Indonesia

Mengukur ekuitas merek bank DKI berdasarkan nasabah non-payroll dan non-program pemerintah = Customer based brand equity in bank DKI by perception of customer non payroll and non governmental program / Muhammad Ardieles Boedhiono

Pengaruh pelayanan prima terhadap ekuitas pelanggan melalui loyalitas pelanggan (studi pada Klinik Kecantikan London Beauty Centre Surabaya) = The Impact of service excellence to customer equity through customer loyalty (study on Beauty Clinic London Beauty Centre Surabaya)