Advertising theory
Shelly Rodgers and Esther Thorson
Routledge, 2012
 Buku Teks
Moriarty, Sandra E. (Sandra Ernst)
Creative advertising theory and practice
Prentice Hall International, 1991
 Buku Teks
Sissors, Jack Z
Advertising media planning
NTC Businness Books, 1993
 Buku Teks
Duffy, Ben
Advertising media and markets / by Ben Duffy
Prentice-Hall, 1957
 Buku Teks
Sandage, C.H.
Advertising : theory and practice / by C.H. Sandage and Vernon Fryburger
Richard D. Irwin, 1960
 Buku Teks