Kress, George
Marketing research
Prentice-Hall, 1988
Buku Teks
Parasuraman, A.
Marketing research
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Buku Teks
Silvia Ulfa
Marketing research
PAU-EK-UI, 1991
Buku Teks
Aaker, David A.
Marketing Research
John Wiley & Sons, 1995
Buku Teks
Churchill, Gilbert A.
Marketing research
Thomson, 2005
Buku Teks