Aljerow Putra
Examining the role of advertising and sales promotion in Burger King brand equity creation = Meneliti peran iklan dan promosi penjualan terhadap penciptaan ekuitas merek pada Burger King
2016
 UI - Skripsi Membership
Billy Koesoemadinata
Pengaruh konten periklanan dan promosi penjualan terhadap brand awareness dan brand association uang elektronik "OVO": studi di kalangan generasi millenial = The impact of advertising content and sales promotion to brand awareness and brand association of electronic money "OVO"
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2021
 UI - Tesis Membership
Shimp, Terence A.
Komunikasi pemasaran terpadu dalam periklanan dan promosi = Integrated marketing communications in advertising and promotion
Penerbit Salemba Empat, 2014
 Buku Teks
Edria Nadilla Althoofani
Representasi Kebudayaan Qatar dalam Iklan Pariwisata di Youtube "Visit Qatar" (Analisis Semiotika) = Representation of Qatari Culture in Tourism Advertisements on the "Visit Qatar” Youtube Channel (Semiotic Analysis)
Fakultas Ilmu Budaya Universitas Indonesia, 2022
 UI - Tugas Akhir
Ananda Dyastiawan Putra
Analisis efektifitas promosi penjualan produk Welch's pada toko 7-Eleven = Analysis of sales promotion effectiveness of Welch's at 7-Eleven
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2016
 UI - Tugas Akhir