Juliyana Indah Purmita Sari
Analisis pengaruh brand image terhadap loyalitas pelanggan pada studi kasus brand Apple, the Body Shop, dan Garuda Indonesia = Analysis of brand image influence on customer loyalty in apple brand case studies the the Body Shop, and Garuda Indonesia
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2017
 UI - Makalah dan Kertas Kerja
Ritsah Qur`anis
Strategi peningkatan purchase intention pelanggan maskapai Garuda Indonesia penerbangan internasional berdasarkan faktor-faktor brand equity = Strategy to Increase customers purchase intention on Garuda Indonesia's international flights based on brand equity factors
Fakultas Teknik Universitas Indonesia, 2016
 UI - Skripsi Membership
Mufidah Hidayat
Pengaruh Kredibilitas Ulasan Online terhadap Citra Merek Skincare COSRX pada Generasi Z = The Effect of Online Review Credibility on COSRX Skincare Brand Image in Generation Z
Fakultas Ilmu Administrasi Universitas Indonesia, 2021
 UI - Skripsi Membership
Lie Mikhail Efferin
Pengaruh dari iklan komparatif terhadap brand attitude dan brand image pada merek mobil mewah = The effect of comparative advertising towards the brand attitude and brand image of luxury cars
Fakultas Eknonomi dan Bisnis Universitas Indonesia, 2018
 UI - Tesis Membership
Mohamad Yusuf
Analisis pengaruh brand community terhadap brand loyalty pada brand pages di media sosial = Analysis of the effect of brand community towards brand loyalty on a brand pages in social media
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2017
 UI - Skripsi Membership