Pengaruh brand image terhadap minat beli konsumen : studi pada maskapai penerbangan Lion Air sebagai low cost carrier = The influence of brand image toward purchase intention : study on Lion Airlines as a low cost carrier

Analisis sikap terhadap merek inti dan persepsi kesesuaian konsumen dalam mempengaruhi minat beli terhadap perluasan merek : studi kasus KFC Coffee terhadap remaja di Jakarta = Analysis the influence of attitude toward core brand and consumer perception on purchase intention towards brand extension : case study about KFC COFFEE for youth in Jakarta

Pengaruh brand familiarity terhadap minat beli yang dimediasi brand fit pada produk Sephora gerai Kota Kasablanka, Jakarta Selatan = The effect of brand familiarity toward consumer purchase intention mediated by brand fit on Sephora s product in Kota Kasablanka outlet, South Jakarta

Analisis pengaruh kredibilitas endorser terhadap sikap konsumen pada iklan, merek dan minat pembelian : studi kasus: Agnes Monica dalam iklan simPATI = Endorser credibility effects on consumer's attitudes toward advertisement brand attitude and purchase intention : case study: Agnes Monica on simPATI advertisement

Pengaruh inovasi produk terhadap purchase intention : studi pada Starbucks VIA = The effect of product innovation toward purchase intention : case study Starbucks VIA