Analisis ekuitas merek berbasis konsumen pada telkomsel di jakarta = Analysis customer based brand equity on telkomsel in jakarta

Pengaruh Persepsi Public Relations terhadap Loyalitas Pelanggan Melalui Citra Merek dan Kepercayaan Pelanggan (Studi pada Fintech Lending Investree) = Effect of Public Relations Perception on Customer Loyalty Through Brand Image and Customer Trust (Study on Fintech Lending Investree)

Aplikasi theory of reasoned action dengan pengaruh keahlian salesperson dan trust belief pada drugstore terhadap minat konsumen untuk membeli nutrasetika = Application of theory of reasoned action with the effect of salesperson s expertise and trust belief in drugstore on consumer s intention to purchase nutraceuticals

Efek sifat sifat psikologis pada sikap terhadap brand dan intensi pembelian pengetahuan konsumen sebagai efek moderasi = Psychological traits effect on brand attitude and purchase intention consumer knowledge as moderation effect

The social customer : how brands can use social CRM to acquire, monetize, and retain fans, friends, and followers