Motya Anjani
Pengaruh experiential marketing terhadap repurchase intention melalui customer satisfaction sebagai variabel perantara: studi pada Restoran Nusa Gastronomy = The effect of experiential marketing towards repurchase intention through customer satisfaction: study on Nusa Gastronomy Restaurant
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2017
 UI - Skripsi (Membership)
Nova Rahayu
Strategi manajemen hubungan pelanggan kunci dalam bisnis asuransi kendaraan bermotor: studi kasus PT.Seribu Bunga Multifinance sebagai pelanggan kunci PT Asuransi Jasa Indonesia cabang XYZ = Key customer relationship strategic management in automotive insurance business: case study on PT. Seribu Bunga Multifinance as the key customer of PT. Asuransi Jasa Indonesia XYZ branch
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2004
 UI - Tesis (Membership)
Anggara Yudha Zunivar
Perencanaan strategi pemasaran sosial bersama stakeholders organisasi pada smile train Indonesia = Social marketing strategy planning together with organization stakeholders on smile train Indonesia
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2018
 UI - Skripsi (Membership)
HBR's 10 must reads on strategic marketing.
Harvard Business Review Press, 2013
 Buku Teks
Urban, Glen L.
Advanced marketing strategy phenomena, analysis and decisions
Prentice-Hall, 1991
 Buku Teks