Marco Anthony
Analisis motif pendorong konsumen untuk menyebarkan electronic word of mouth di forum jual beli kaskus = Analyzing motives that drive consumer to spread electronic word of mouth in forum jual beli kaskus
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2015
 UI - Skripsi (Membership)
Septi Hardiyanti Riana
Pengaruh Consumer Perceived Value Terhadap Online Impulse Buying Behavior Melalui Interpersonal Influence (Studi Pada Pengguna Aplikasi Raena) = The Impact of Consumer Perceived Value on Online Impulse Buying Behavior through Interpersonal Influence (Study on Raena Application Users)
Fakultas Ilmu Administrasi Universitas Indonesia, 2022
 UI - Skripsi (Membership)
Febrya Asterrina
Pengaruh discount terhadap prilaku impulse buying (Studi pada: Konsumen Centro Department Store di Margo City) = The effect of discount to impulse buying behavior (Studies on Centro Department Store's Consumer in Margo City)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2013
 UI - Skripsi (Membership)
Ayuning Puji Widya W.
Analisis faktor online impulsive buying: dalam perspektif impulse shopper dan system users = Analysis of online impulse buying: a perspective of both impulse shopper and system users
2018
 UI - Skripsi (Membership)
Aditya Wibisono
Pengaruh hedonistik value terhadap kecendrungan online impulse buying tendency pada kasus konsumen e-commerce di Indonesia = The influence of hedonistic value towards online impulse buying tendency in Indonesia e commerce consumer
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2016
 UI - Skripsi (Membership)