Pengaruh klaim periklanan terhadap preferensi merek dan asosiasi kategori-merek : tinjauan terhadap peran regulatory fit

Peranan "Emotional Branding" dalam memelihara kepuasan pelanggan: studi kasus program "Fun In The Air" PT. Adam Air

Analisis employer brand process dalam memperkuat hubungan brand personality dan employer brand attractiveness. Studi kasus penelitian di GO-JEK = The analysis of employer brand process in strengthening the relationship between brand personality and employer brand attractiveness. Case study Rrsearch in GO-JEK

Analisis Hubungan Brand Image Rumah Sehat untuk Jakarta Terhadap Loyalitas Pasien Melalui Kepuasan Pasien Rawat Jalan di RSUD Kembangan = Analysis of The Brand Image Relationship Between Rumah Sehat for Jakarta and Patient Loyalty Through Outpatient Satisfaction at Kembangan Hospital

Pengaruh brand awareness terhadap purchase intention: studi perbandingan pada layanan transportasi ojek online Go-jek dan Grabbike = Analysis of the relationship between brand awareness and purchase intention: comparison study on Go-jek's and Grabbike's potential customer