Strategic brand management : building, measuring, and managing brand equity

Perang merek : 10 hukum untuk membangun, the killer brand

Strategic brand management: building, measuring, and managing brand equity

Evaluasi pemanfaatan komunitas dalam membangun brand positioning melalui social media : studi kasus pada pillar business accelerator = The evaluation of the use of community in building brand positioning through social media : case study pillar business accelerator

Brand identity dalam desain sampul depan tabloid : analisis semiotika dalam desain sampul depan tabloid Wanita Indonesia = Brand identity in tabloid's front cover design : semiotic analysis in Wanita Indonesia tabloid front cover design