Weijermars, Ruud
Building corporate IQ : moving the energy business from smart to genius : executive guide to preventing costly crises
Springer, 2011
 eBooks
Firessa Yusti Pradhana
Analisis Pengaruh Corporate Brand Image terhadap Customer Commitment dan Customer Loyalty (Studi Kasus : Apple) = The Impact of Corporate Brand Image on Customer commitment and Customer Loyalty (Study Case: Apple)
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2014
 UI - Skripsi Membership
Firda Ulya Syahadat
Perencanaan program corporate communication dalam meningkatkan brand awareness ASTRA Infra Port - Eastkal = Corporate communication program planning to increase brand awareness of ASTRA Infra Port - Eastkal
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2022
 UI - Tugas Akhir
Ansoff, H. Igor
Corporate strategy : an analytic approach to business policy for growth and expansion
Penguin Books, 1975
 Buku Teks SO
Wardah Sholihatul Imamah
Pengaruh corporate brand image, customer perceived value, dan customer satisfaction terhadap customer loyalty: studi kasus Martha Tilaar = Impact of corporate brand image customer perceived value and customer satisfaction on customer loyalty: case study Martha Tilaar
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2016
 UI - Skripsi Membership