Mutia Nurazizah Rachmawati
Pengaruh Celebrity Trust terhadap Advertising, Brand dan Corporate Credibility: Studi Pada Celebrity Endorser Nasional dan Internasional = The Effect of Celebrity Trust on Advertising, Brand and Corporate Credibility: Study on National and International Celebrity Endorsers
Fakultas Ekonomi dan BIsnis Universitas Indonesia, 2020
 UI - Skripsi Membership
Alyssa Melita Rahmat
Brand Ambassador, Brand Credibility, dan Brand Equity pada Produk Kecantikan = Brand Ambassador, Brand Credibility, and Brand Equity on Beauty Product
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2022
 UI - Tesis Membership
Joshua Agusta
Mengukur brand relationship melalui brand reputation dan brand tribalism; studi kasus brand Kecap Bango = Measuring brand relationship through brand reputation and brand tribalism; case study Bango Soysauce brand
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2014
 UI - Skripsi Membership
Abdul Aziz Luthfi
Proses transformasi PT. Bostonprice Asia dari personal brand menuju corporate brand company: studi kasus di perusahaan konsultan bidang manajemen stratejik = Transformation process of PT Bostonprice Asia from personal brand to corporate brand company: case study at a strategic management consultant company
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2016
 UI - Tesis Membership
Mohamad Yusuf
Analisis pengaruh brand community terhadap brand loyalty pada brand pages di media sosial = Analysis of the effect of brand community towards brand loyalty on a brand pages in social media
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2017
 UI - Skripsi Membership