Khoirun Nisa Bahri
Analisis pengaruh store image dan store brand price image terhadap purchase intention pada private label brand di Indonesia : studi kasus Watsons Personal Care Indonesia = Analysis effects of store image and store brand price image on purchase intention private label brand in Indonesia : study case Watsons Personal Care Indonesia
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Skripsi Membership
Meta Andriani
Pengaruh Store Image dan Service Quality terhadap Private Label Brand Image dan Purchase Intention : studi kasus 7-Eleven = The effect of Store Image and Service Quality on Private Label Brand Image and Purchase Intention : 7-Eleven case study / Meta Andriani
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2012
 UI - Tesis Membership
Sihite, Ester Lydya Natalina
Analisis hubungan coolness dan citra merek terhadap preferensi merek (studi pada ponsel pintar iphone) = Analysis of relationship between coolness and brand image toward brand preference study iphone smartphone
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2015
 UI - Tesis Membership
Kania Fastidianti
Pengaruh Brand Image Terhadap Repurchase Intention: Studi Pada Zara Pondok Indah Mall 2 = The Effect Of Brand Image Towards Repurchase Intention: Studi On Zara Pondok Indah Mall 2
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2013
 UI - Skripsi Membership
Aria Cendana Kusuma
Pengaruh Celebrity Endorsement, Product Involvement, dan Need for Cognition terhadap sikap dan minat membeli konsumen = The effects of Celebrity Endorsement, Product Involvement and Need for Cognition to attitude toward the advertisement attitude toward the brand and purchase intention / Aria Cendana Kusuma
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2012
 UI - Tesis Membership