Integrated marketing communications : memadukan upaya public relations, iklan, dan promosi untuk membangun identitas merek = a practical guide to integrated marketing communications

Advertising and promotion : an integrated marketing communications perspective

Integrated advertising, promotion, and marketing communications

Strategi corporate branding melalui integrated marketing communications (IMC) di era new media = Analysis corporate branding strategy through integrated marketing communication in the age of new media

Pengaruh efektivitas integrated marketing communications (IMC) tools terhadap proses pembelian produk otomotif : studi kasus Toyota Yaris