Afriani Ajeng Sukarno
Analisis pengaruh atribut produk terhadap sikap konsumen remaja akhir kelas menengah atas pada produk fashion sepatu (studi sepatu merek wakai) = The analysis of influence of product attribute toward customer attitude of late teens of upper middle class in Jakarta about shoes (the study of wakai shoes)
Universitas Indonesia, 2014
 UI - Skripsi (Membership)
Anitasia Amalia
Pengaruh gaya hidup sehat terhadap minat beli : studi pada produk mie instan Healtimie = The influence of healthy lifestyle toward purchase intention : study on Healtimie instant noodle product
Universitas Indonesia, 2013
 UI - Skripsi (Membership)
Audrie Diandra Satvika
Pengaruh persepsi kepribadian merek terhadap preferensi merek, sikap loyalitas merek, dan perilaku word-of-mouth : studi kasus Restoran Pizza Hut = The effects of brand personality perceptions toward brand preference, attitudinal brand loyalty, and word-of-mouth behavior : case study Pizza Hut Restaurant
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Skripsi (Membership)
Yusuf Reza Sudrajat
Analisis pengaruh Country of Origin, Aspiration, Uncertainty, terhadap Brand Image dan Purchase Intention pada Smartphone Premium Cina = Analysis of Country of Origin, Aspiration, and Uncertainty effects towards Brand Image and Purchase Intention on Chinese Premium Smartphone / Yusuf Reza Sudrajat
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Tesis (Membership)
Khoirun Nisa Bahri
Analisis pengaruh store image dan store brand price image terhadap purchase intention pada private label brand di Indonesia : studi kasus Watsons Personal Care Indonesia = Analysis effects of store image and store brand price image on purchase intention private label brand in Indonesia : study case Watsons Personal Care Indonesia
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Skripsi (Membership)