Dalila Putri Paramadani
Analisis perilaku konsumen terhadap keputusan pembelian produk fashion melalui e-commerce online shop Zalora Indonesia perilaku pembelian fashion online dan perbedaannya terhadap pembelian offline = Analysis of consumer behavior buying decision in fashion products through e commerce online shop Zalora Indonesia online fashion buying behavior and the difference of the purchase offline
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2016
 UI - Makalah dan Kertas Kerja
Daniel Yudhistyra Agustinus
Analisa preferensi konsumen untuk pengembangan iklan televisi produk baru dengan metode analisa konjoin dan studi kasus pasta gigi remaja = Consumer preference analysis for the development of new product television advertisement using conjoint analysis method and teenager tooth paste case study
Fakultas Teknik Universitas Indonesia, 2012
 UI - Skripsi (Open)
Yohana Retno Triyantoro
Analisis sikap konsumen atas pembelian melalui toko online dan pengauhnya terhadap niat pembelian (studi kasus: pembelian peralatan/perlengkapan bayi dan batita) = Analysis of consumer attitude toward purchase by online shop and the influence of purchase intention (case study : purchasing infont's and baby's under 3 year necessaries/equipment)
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2012
 UI - Skripsi (Open)
Deisya Rasikania
Pengaruh sikap konsumen wanita terhadap niat pencarian informasi dan niat pembelian di website toko pakaian online = The Influence of women consumer attitude toward searching intention and purchase intention on clothing online shopping website
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Skripsi (Membership)
Online consumer psychology: understanding and influencing consumer behavior in the virtual world
Lawrence Erbaum associates, publisher, 2005
 Buku Teks