Dila Lustri Resfani
Analisis kepuasan konsumen dan positioning produk waralaba teh instan (studi kasus: es teh poci) = Customer satisfaction and product positioning analysis ofinstant tea franchise (study case: es teh poci)
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Skripsi (Open)
Ferdyta Azhar
Analisis pengaruh Brand Personality terhadap Trust, Attachment, dan Commitment to the Brand : studi kasus Teh Botol Sosro = The impact of Brand Personality on Trust, Attachment, and Commitment to the Brand : case study Teh Botol Sosro
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Skripsi (Membership)
Shintia Devi Permatasari
Analisis Equity Drivers, Customer-Based Brand Equity, dan Customer Loyalty di dalam industri Hypermarket : studi kasus Hypermarket Carrefour = Analysis of Equity Drivers, Customer-Based Brand Equity, and Customer Loyalty in Hypermarket industry : study case Hypermarket Carrefour
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Skripsi (Membership)
Pohan, Edwin
Pengaruh atribut produk terhadap loyalitas pelanggan : studi pada pengguna Samsung Galaxy's Advance untuk Samsung seri Galaxy = The effect of product atributes toward customer loyalty : study on Samsung Galaxy's Advance users for Samsung Galaxy series
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2013
 UI - Skripsi (Membership)
Rahmani Shadrina
Peranan identifikasi pelanggan terhadap merek dalam membangun Brand Relationship : studi kasus Mac Cosmetics = The role of customer brand identification in building Brand Relationships : case study Mac Cosmetics
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2012
 UI - Skripsi (Membership)