Consumer behavior : building marketing Strategy

Perilaku konsumen dalam berbelanja online (studi kasus produk fashion) = Consumer behavior on online purchasing (case study fashion product)

Analisis pengaruh motivasi dan persepsi risiko konsumen (consumer perceived risk) sebagai variabel moderasi terhadap keputusan konsumen dalam menggunakan jasa pendidikan kursus Bahasa Perancis di Institut Francais d'Indonesie (IFI), Jakarta = Analysis effect of motivation and consumer perceived risk as moderating variable towards consumer decision on french language courses at Institut Francais d'Indonesie (IFI), Jakarta

Memahami perilaku konsumen di kedai kopi lokal Indonesia: peran dari self-congruity dan functional congruity. = Understanding consumer behavior in local Indonesian coffee shop the role of self congruity and functional congruity

Analisis aplikasi theory of planned behavior terhadap perilaku konsumen dalam pembelian produk makanan anjing dan kucing = Analysis of the theory of planned behavior in determining consumer behavior in purchase of dog and cat food products