Pengaruh discount terhadap prilaku impulse buying (Studi pada: Konsumen Centro Department Store di Margo City) = The effect of discount to impulse buying behavior (Studies on Centro Department Store's Consumer in Margo City)

Pengaruh terpaan iklan televisi susu Hilo Gold versi kelas tari terhadap minat beli dilihat dari perspektif marketing to women = The effect of television advertising exposure of Hilo Gold dance class version towards buying intention in marketing to women perspective

Pengaruh cause category dan product type terhadap respon konsumen dalam penawaran cause-related marketing = The effect of cause category and product type toward the consumer responses in cause-related marketing offers

Analisa pengaruh penambahan headline pada iklan metafora gambar terhadap elaborasi kognitif, elaborasi afektif, sikap terhadap iklan, dan sikap terhadap merek = Analysis of the effect of adding headline on pictorial metaphor advertising toward cognitive elaboration affective elaboration attitude toward advertising and attitude toward the brand

Pengaruh iklan dan publisitas di media massa terhadap word of mouth film "Ada Apa Dengan Cinta ?