Analisis asosiasi merek dan keputusan pembelian konsumen iphone studi pada mahasiswa fisip ui = Analysis of brand association and purchase decision of iphone consumers study of fisip ui's student

Analisis pengaruh sikap konsumen terhadap kredibilitas endorser, merek, dan intensi pembelian sehubungan dengan celebrity endorsement = Analysis of consumer's attitude effect to credibility endorser. brand, and purchase intention related to celebrity endorsement

Pengaruh loyalitas akan merek induk, persepsi kesamaan antara merek induk dan merek ekstensi, dan keterlibatan konsumen akan kategori produk ekstensi, terhadap evaluasi dan intensitas pembelian ekstensi merek deodorant dari adidas = Effects of loyalty towards parent brand, similarity between parent brand and extended brand, and consumer involvement towards extended product category, towards attitude regarding brand extension of adidas deodorant and purchase intention towards brand extension of deodorant from adidas

Pengaruh sifat psikologis terhadap perilaku terhadap merek dan keinginan pembelian kembali, dengan pengetahuan konsumen memoderasi kebutuhan terhadap keunikan pada jam tangan mewah = The influence of psychological traits towards brand attitude and repurchase intention with consumer knowledge moderating need for uniqueness in luxury watch

Analisis Pengaruh Keterlibatan Pada Akun Sosial Media Instagram Brand Uniqlo Indonesia (@UniqloIndonesia) Terhadap Intensi Pembelian Konsumen = Analysis The Effect of Involvement on Brand’s Social Media Instagram Account of Uniqlo Indonesia (@UniqloIndonesia) on Consumer Purchase Intention