Analisis peran advertising dan sales promotions dalam menciptakan brand equity studi kasus: coca cola = Examining the role of advertising and sales promotions in brand equity creation case study: coca cola

Pengaruh dari iklan komparatif terhadap brand attitude dan brand image pada merek mobil mewah = The effect of comparative advertising towards the brand attitude and brand image of luxury cars

Analisis pengaruh citra toko (store image) terhadap ekuitas merek toko (store brand equity) pada produk elektronik Carrefour bermerek Bluesky : studi kasus konsumen Carrefour yang berdomisili di wilayah Jakarta = Analysis of the store image influence towards the store brand equity for bluesky branded electronic product of carrefour : case study the Carrefour consumer domicilied in Jakarta

Pengembangan model dinamis ekuitas merek sebagai media evaluasi strategi branding 6P : studi kasus produk FMCG = System dynamic model of brand equity to evaluate 6P branding strategy : study case of Fast Moving Consumer Goods Product

The effects of corporate social responsibility on corporate reputation and brand equity creation role of BRI peduli = Pengaruh corporate social responsibility terhadap penciptaan reputasi perusahaan dan ekuitas merek: peran BRI peduli