Maria Arma Wardani Eka Rosa Mystica
Pengaruh perceived value terhadap satisfaction kasus kiddycuts = The effect of perceived value on satisfaction case study kiddycuts / Maria Arma Wardani Eka Rosa Mystica
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2014
 UI - Tesis (Membership)
Githa Nurulita
Analisis customer relationship management (CRM) dalam upaya menjaga image setelah aktivitas rebranding studi kasus pada OLX Indonesia = Customer relationship management (CRM): analysis in maintaining image after rebranding activities case study in OLX Indonesia
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2017
 UI - Skripsi (Membership)
Juliyana Indah Purmita Sari
Analisis pengaruh brand image terhadap loyalitas pelanggan pada studi kasus brand Apple, the Body Shop, dan Garuda Indonesia = Analysis of brand image influence on customer loyalty in apple brand case studies the the Body Shop, and Garuda Indonesia
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2017
 UI - Makalah dan Kertas Kerja
The ultimate CRM handbook: strategies and concepts for building anduring customer loyality and profitability
John G. Freeland
McGraw-Hill, 2003
 Buku Teks
Dian Apriliani
Pengaruh green perceived value, green satisfaction, dan green trust terhadap green loyalty pada konsumen the Body Shop di Jakarta = The influence of green perceived value, green satisfaction, and green trust on green loyalty to consumers of the Body Shop in Jakarta
Fakultas Ilmu Administrasi Universitas Indonesia, 2019
 UI - Skripsi (Membership)