Peranan identifikasi pelanggan terhadap merek dalam membangun Brand Relationship : studi kasus Mac Cosmetics = The role of customer brand identification in building Brand Relationships : case study Mac Cosmetics

Analisis Equity Drivers, Customer-Based Brand Equity, dan Customer Loyalty di dalam industri Hypermarket : studi kasus Hypermarket Carrefour = Analysis of Equity Drivers, Customer-Based Brand Equity, and Customer Loyalty in Hypermarket industry : study case Hypermarket Carrefour

Analisis pengaruh brand placement acceptance terhadap sikap dan perilaku: persepsi pengguna smartphone Samsung dan Non-Samsung = Analysis of effect of brand placement acceptance on attitudes and behavior: Samsung smartphone user and non-user perception

Pengaruh atribut produk terhadap loyalitas pelanggan : studi pada pengguna Samsung Galaxy's Advance untuk Samsung seri Galaxy = The effect of product atributes toward customer loyalty : study on Samsung Galaxy's Advance users for Samsung Galaxy series

Pengaruh respon potential customer atas rebranding BUMN terhadap customer-based brand equity dan brand preference; studi pada transformasi PT. Pos Indonesia Persero dari postal company menjadi network company = The influence of potential customer's response on rebranding toward customer based brand equity and brand preference; a study on PT. Pos Indonesia's corporate transformation of postal company into network company