Pengaruh brand image L’Oréal terhadap minat beli produk L’Oréal men expert : studi pada konsumen pria di Jakarta = The influence of L’Oréal brand image towards the purchase intention of L’Oréal men expert product : study of men in Jakarta

Pengaruh store image dan service quality gerai ace hardware terhadap repurchase intention pada private label brand image krisbow = The effect of store image and service quality on ace hardware outlets to repurchase intention in the private label brand image krisbow

Analisis faktor faktor yang memengaruhi store brand equity pada industri ritel fashion di Indonesia = Antecedents of store brand equity in Indonesia fashion retail industry

Pengembangan model dinamis ekuitas merek sebagai media evaluasi strategi branding 6P : studi kasus produk FMCG = System dynamic model of brand equity to evaluate 6P branding strategy : study case of Fast Moving Consumer Goods Product

Pengaruh self expressive brand terhadap brand love: studi pada kamera merek Nikon di Jakarta = The effect of self expressive brand towards brand lovez: study of Nikon camera in Jakarta