Tania Noviarini Hamdani
SMS iklan berbasis lokasi : sikap konsumen dan intensi pembeliannya = The effects of SMS location based advertising on consumer attitude and purchase intention
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2016
 UI - Tesis (Membership)
Fandrian Ramadhani
Analisis sikap konsumen dan niat pembelian dalam kaitannya dengan makanan organik di Jabodetabek : studi kasus MELILEA Greenfield Organik = Analysis of consumer attitudes and purchase intentions in relation with organic food Jabodetabek : case study MELILEA GreenField Organic
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Skripsi (Membership)
Rendi Tegar Pratama
Analisis aplikasi theory of planned behavior terhadap perilaku konsumen dalam pembelian produk makanan anjing dan kucing = Analysis of the theory of planned behavior in determining consumer behavior in purchase of dog and cat food products
Fakultas Eknonomi dan Bisnis Universitas Indonesia, 2020
 UI - Tesis (Membership)
Hawkins, Del I.
Consumer behavior : building marketing Strategy
McGraw-Hill, Irwin, 2007
 Buku Teks
Ihsan Syafputra
Analisis kegiatan pemasaran berdasarkan theory of planned behaviour konsumen dengan gaya hidup sehat (studi mengenai kegiatan pemasaran fitbar 2012) = Analysis of marketing based on theory of planned behaviour in consumer with healthy life style (a case study of fitbar marketing in 2012)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2016
 UI - Makalah dan Kertas Kerja