Pengaruh ekuitas merek retailer terhadap attitudinal dan behavioral loyalty konsumen ritel modern = The effect of retailer s brand equity towards attitudinal and behavioral loyalty of modern retail consumer

Pengaruh brand personality terhadap brand loyalty melalui customer satisfaction (studi pada : mahasiswa FISIP UI pengguna blackberry

Pengaruh komunitas merek di media sosial terhadap penanda komunitas, penciptaan nilai, kepercayaan merek, dan loyalitas merek, studi kasus : Komunitas Merek BlackBerry Indonesia = The effects of social media based brand communities on brand community markers, value creation practices, brand trust, and brand loyalty, case study: BlackBerry Indonesia Brand Community

Faktor-Faktor Yang Mendorong Peningkatan Loyalitas Merek Kosmetik Lokal: Studi Pada Gen Z Di Indonesia = Factors Increasing Loyalty of Local Cosmetic Brands: Studies On Gen Z In Indonesia

Faktor-Faktor dalam User Experience yang Mempengaruhi Brand Loyalty Perbankan Digital (Studi pada Pengguna Layanan Perbankan Digital Jenius) = The Effect of User Experience Factors towards Brand Loyalty of Digital Banking (Study on Jenius Digital Banking User)