Situmorang, Melvayanti
Pengaruh Social Media Marketing Activities terhadap Customer Loyalty melalui Value Equity, Brand Equity, dan Relationship Equity Pada Nasabah Pegadaian Tabungan Emas PT Pegadaian (Persero) Di Wilayah DKI Jakarta dan Jawa Barat = The Influence of Social Media Marketing Activities toward Customer Loyalty through Value Equity, Brand Equity, and Rekationship Equity on Pegadaian Tabungan Emas Customer PT Pegadaian (Persero) in DKI Jakarta and West Java Area
Fakultas Ilmu Administrasi Universitas Indonesia, 2020
 UI - Tesis (Membership)
Nurul Annisa
Analisis customer lifetime value pada pelanggan perusahaan e-commerce di Indonesia = Customer lifetime value analysis of customer on e commerce company in Indonesia
Fakultas Teknik Universitas Indonesia, 2016
 UI - Skripsi (Membership)
Sofjan Assauri
Strategic marketing : sustaining lifetime customer value
Rajawali, 2012
 Buku Teks
Syarifah Fatimah Fitria
Segmentasi konsumen berdasarkan customer lifetime value menggunakan analisis big data = Customer segmentation based on customer lifetime value using big data analytics
Fakultas Eknonomi dan Bisnis Universitas Indonesia, 2018
 UI - Tesis (Membership)
Gracia Naomi
The influence of value creation on customer's based destination brand equity: case study Daerah Istimewa Yogyakarta and Magelang = Pengaruh value-creation terhadap customer's based destination brand equity: studi kasus Daerah Istimewa Yogyakarta dan Magelang
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2017
 UI - Skripsi (Membership)