Pengaruh international celebrity endorser dan brand credibility terhadap keputusan pembelian jasa (studi kasus celebrity endorser pada iklan televisi maskapai Penerbangan Garuda Indonesia) = The effect of international celebrity endorser and brand credibility towards purchasing decision (case study celebrity endorser in Garuda Indonesia s television advertising)

Analisis pengaruh sikap konsumen terhadap kredibilitas endorser, merek, dan intensi pembelian sehubungan dengan celebrity endorsement = Analysis of consumer's attitude effect to credibility endorser. brand, and purchase intention related to celebrity endorsement

Pengaruh penggunaan celebrity endorser terhadap brand image (Studi pada iklan Buavita "be frutarian" versi keluarga frutarian: Darius Sinathrya dan Donna Agnesia) = The effect of celebrity endorser usage on brand image (Study of Buavita's advertising "be frutarian" frutarian family version Darius Sinatrhrya and Donna Agnesia)

Pengaruh citra celebrity endorser pada brand image terhadap purchase decision : studi kasus endorser Ariel "Noah" pada produk XL Bebas = Influence celebrity endorsement image in brand image towards purchase decision : case study endorser Ariel "Noah" on XL Bebas

Pengaruh publisitas negatif celebrity endorser pada sikap konsumen terhadap merek endorser yang bersangkutan dan endorser lainnya studi kasus ariel sebagai endorser dan merek xl = The effect of negative publication of celebrity endorser on consumer attitude toward brand aformentioned endorser and others endorser study case ariel as endorser and brand xl