Cummins, Julian
Sales promotion: menciptakan mengimplementasikan, dan mengintegrasikan program promosi penjualan
Ikrar Mandiriabadi, 2004
 Buku Teks
Ananda Dyastiawan Putra
Analisis efektifitas promosi penjualan produk Welch's pada toko 7-Eleven = Analysis of sales promotion effectiveness of Welch's at 7-Eleven
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2016
 UI - Tugas Akhir
Nova Ch. Mamuaya
The effect of sales promotion and store atmosphere on hedonic shopping motivation and impulsive buying behavior in hypermart manado city / Nova Ch. Mamuaya
Buiness School Universitas Pelita Harapan, 2018
 Artikel Jurnal
Myrna Amelia Pranowo
Analisa perbedaan respon pelanggan loyal dan non loyal terhadap promosi penjualan di gerai kopi Jakarta = Analysis of respon diversity between loyalist and non-loyalist on Sales promotion in Coffee House Jakarta
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2012
 UI - Skripsi Open
Halomoan, Ricardo
Analisis pengaruh promosi penjualan terhadap ekuitas merek, sikap dan intensi membeli konsumen bisnis ritel : Studi kasus Matahari Department Store
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2006
 UI - Tesis Membership