Ananda Dyastiawan Putra
Analisis efektifitas promosi penjualan produk Welch's pada toko 7-Eleven = Analysis of sales promotion effectiveness of Welch's at 7-Eleven / Ananda Dyastiawan Putra
2016
 UI - Tugas Akhir
Cummins, Julian
Sales promotion: menciptakan mengimplementasikan, dan mengintegrasikan program promosi penjualan / Julian Cummins
Ikrar Mandiriabadi, 2004
 Buku Teks
Nova Ch. Mamuaya
The effect of sales promotion and store atmosphere on hedonic shopping motivation and impulsive buying behavior in hypermart manado city / Nova Ch. Mamuaya
Buiness School Universitas Pelita Harapan, 2018
 Artikel Jurnal
Myrna Amelia Pranowo
Analisa perbedaan respon pelanggan loyal dan non loyal terhadap promosi penjualan di gerai kopi Jakarta = Analysis of respon diversity between loyalist and non-loyalist on Sales promotion in Coffee House Jakarta
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2012
 UI - Skripsi (Open)
Savira Hanza R
Strategi sales promotion yang melanggar etika pariwara Indonesia dan ditinjau dari cognitive response model = Advertising ethics violations on Sales Promotions strategies in Indonesia analyzed with cognitive response model / Savira Hanza
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2014
 UI - Makalah dan Kertas Kerja