Aldilla Ramadhita Susanto
Pengaruh beauty vlogger sebagai electronic word of mouth terhadap pengambilan keputusan pembelian: studi pada produk skincare Aloe vera gel Nature Republic = Influence of beauty vlogger as electronic word of mouth towards decision making process: a study on Nature Republic Aloe vera gel skincare products
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2018
 UI - Skripsi Membership
Conny Yuanita
Pengaruh word-of-mouth tentang perusahaan jasa terhadap keputusan pembelian konsumen (perfect10 model management) = The impact of word of mouth about service company towards customer purchase decision (perfect10 model management)
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2017
 UI - Skripsi Membership
Simanjuntak, Iasci
Analisis Pengaruh Decision Making Styles Generasi Y Terhadap E-Satisfaction, Word-Of-Mouth Intention, Dan Repurchase Intention Pada Saat Melakukan Pembelian Produk Minuman Kopi Di Online Coffee Shop = The Effect of Consumer-Decision Making Styles on E-Satisfaction, Word-of-Mouth Intention and Repurchase Intention: A Study of Generation Y Online Coffee Shop Customer
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2021
 UI - Tesis Membership
Rica Sharma
Analisis pengaruh electronic word of mouth di social media dan brand image terhadap keputusan pembelian (studi dalam memilih preschool highscope) = The influence analysis of electronic word of mouth in social media and brand image towards purchase intention study on choosing highscope preschool
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2014
 UI - Tesis Membership
Savira Rahma Frida
Implikasi word of mouth (WOM) dan electronic word of mouth (eWOM) terhadap brand image = The implications of word of mouth (WOM) and electronic word of mouth (eWOM) on brand image
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2020
 UI - Makalah dan Kertas Kerja