Priatna
Analisis hubungan positioning surat kabar dengan loyalitas pembaca pasca repositioning (studi repositioning koran Tempo dan surat kabar umum menjadi surat kabar "referensi ekonomi dan politik" = Relationship the analysis of newspaper positioning and readers loyalty after repositioning : (case study of koran Tempo repositioning from a national newspaper into "political and economic reference)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2009
 UI - Tesis Open
Gina Fairuz Hardiyanti
Kegiatan komunikasi pemasaran terpadu dan ekuitas merek the Body Shop Indonesia = Integrated marketing communications and brand equity of the Body Shop Indonesia
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2017
 UI - Makalah dan Kertas Kerja
Habibi Azis
Strategi marketing public relations (MPR) sebagai upaya untuk meningkatkan brand awareness Meli Hotels International di Indonesia pada tahun 2017 = Marketing public relations strategy (MPR) as an effort to raise brand awareness of meli hotels international in indonesia in 2017
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2018
 UI - Makalah dan Kertas Kerja
Gultom, Nancy Sio Wulan
Analisis pembentukan corporate brand, brand identity dan brand awareness melalui online branding (studi kasus Jakarta Post Travel) = Analysis formation process of corporate brand, brand identity and brand awareness through online branding (case study Jakarta Post Travel)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2014
 UI - Tesis Membership
Putri Diah Lestari
Islamic Brand Equity: Pengaruh Perceived Quality, Corporate Brand Image dan Brand Personality terhadap Brand Loyalty melalui Mediasi Brand Attitude (Analisis komunikasi pemasaran merek kosmetik Wardah) = Islamic Brand Equity: The Effect of Perceived Quality Corporate Brand Image and Brand Personality to Brand Loyalty through Brand Attitude Mediation (Marketing Communication Analysis of Wardah Cosmetic)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2017
 UI - Tesis Membership