Advertising and promotions : integrated brand approach
Richard J. Semenik, Thomas C. O'Guinn, Chris Allen, Hans Kaufmann
Wadsworth and Cengage Learning, 2012
 Buku Teks
Herzaky Mahendra Putra
Dampak dari variabel sales promotion dan variabel channel of distributions terhadap attitude toward brand dan purchase intention studi kasus dancow calcium plus = The effect of sales promotion variable premium sampling channel of distributions supermarket hypermarket variable to attitude toward brand and purchase intention dancow calcium plus case study
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2014
 UI - Tesis Membership
Annetha Ayu Amalia
Perencanaan program marketing public relations 'Kado Indah' untuk meningkatkan brand awareness KALA Watch = Marketing public relations program design 'Kado Indah' to improve KALA Watch's brand awareness
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2018
 UI - Tugas Akhir
Ronald Susanto
Brand equity yang di bangun melalui personal branding studi kasus: rhenald kasali dengan MMUI dan Hermawan Karta Jaya dengan markplus
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2009
 UI - Tesis Open
Yulianti Keke
Pengaruh komunikasi pemasaran terpadu terhadap brand awareness studi eksplanatif pengaruh komunikasi pemasaran terpadu terhadap brand awareness program studi manajemen transportasi dan logistik = The influence of integrated marketing communication imc through brand awareness explanatif study about the influence of integrated marketing communication imc through brand awareness of transportation and logistics management programs
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2014
 UI - Tesis Membership