Yasmin Nur Fatimah Amin
Strategi komunikasi dalam meningkatkan brand awareness sate taichan Dakkochi = Communication strategy to increase sate taichan Dakkochi's brand Awareness
2019
 UI - Tugas Akhir
Advertising and promotions : integrated brand approach
Richard J. Semenik, Thomas C. O'Guinn, Chris Allen, Hans Kaufmann
Wadsworth and Cengage Learning, 2012
 Buku Teks SO
Herzaky Mahendra Putra
Dampak dari variabel sales promotion dan variabel channel of distributions terhadap attitude toward brand dan purchase intention studi kasus dancow calcium plus = The effect of sales promotion variable premium sampling channel of distributions supermarket hypermarket variable to attitude toward brand and purchase intention dancow calcium plus case study
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2014
 UI - Tesis Membership
Nadia Putri Prianti
Analisis pengaruh komunikasi pemasaran terpadu terhadap ekuitas merek dalam strategi co-branding fast-fashion brand Hennes and Mauritz (H&M) dengan desainer high-end brand = Analysis of integrated marketing communication effect to brand equity in the case of fast-fashion brand Hennes and Mauritz (H&M) and high-end brand designer co-branding strategy
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2016
 UI - Makalah dan Kertas Kerja
Annetha Ayu Amalia
Perencanaan program marketing public relations 'Kado Indah' untuk meningkatkan brand awareness KALA Watch = Marketing public relations program design 'Kado Indah' to improve KALA Watch's brand awareness
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2018
 UI - Tugas Akhir