Pengaruh negara asal (country of origin kepada persepsi konsumen terhadap kualitas dan harga produk makanan/minuman dan otomotif

Analisis sikap konsumen terhadap produk lokal dan impor (studi kasus pakaian jadi pada pasar Indonesia) = Analysis of consumer attitudes towards local and import products ( a case study of Indonesian s apparel market)

Analisis dampak afinitas konsumen dan etnosentrisme serta citra negara asing terhadap citra produk persepsi resiko dan keinginan membeli produk asing objek studi negara Jepang = Analysis of effect consumer affinity and ethnocentrism as well as country image toward product country image perceptions of risk and willingness to purchase foreign product study object Japan

The interplay of country of origin, type of slogan and sponsorship attempts on consumer product evaluations = Pengaruh negara asal, jenis slogan dan sponsorship dalam produk evaluasi konsumen

Pengaruh country of origin terhadap consumer purchase intention melalui brand image dan brand evaluation pada target konsumen skincare Laneige di Jakarta = The effect of country of origin towards consumer purchase intention through brand image and brand evaluation on Laneige skincare target consumer in Jakarta