Grace Josephine
Analisis komparasi strategi humas pemasaran Coca-Cola dan Teh Botol = Coca Cola and Teh Botol's marketing public relations strategies comparative analysis
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2016
 UI - Makalah dan Kertas Kerja
Astrid Emily Haisyah Simen
Pengaruh Brand Authenticity Terhadap Brand Attachment: Konsumen Teh Botol Sosro di Jakarta Selatan = The Effect of Brand Authenticity on Brand Attachment: Teh Botol Sosro’s Consumer in South Jakarta
Fakultas Ilmu Administrasi Universitas Indonesia, 2018
 UI - Skripsi (Membership)
Ferdyta Azhar
Analisis pengaruh Brand Personality terhadap Trust, Attachment, dan Commitment to the Brand : studi kasus Teh Botol Sosro = The impact of Brand Personality on Trust, Attachment, and Commitment to the Brand : case study Teh Botol Sosro
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Skripsi (Membership)
Daniel Aditama
Analisis peran advertising dan sales promotions dalam menciptakan brand equity studi kasus: coca cola = Examining the role of advertising and sales promotions in brand equity creation case study: coca cola
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Skripsi (Membership)
Raden Rara Nurra Indraswari
Pengaruh brand image terhadap positioning dan experiental produk Teh Botol sosro di wilayah DKI Jakarta
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2007
 UI - Skripsi (Membership)