Analisis komparasi strategi humas pemasaran Coca-Cola dan Teh Botol = Coca Cola and Teh Botol's marketing public relations strategies comparative analysis

Pengaruh Brand Authenticity Terhadap Brand Attachment: Konsumen Teh Botol Sosro di Jakarta Selatan = The Effect of Brand Authenticity on Brand Attachment: Teh Botol Sosro’s Consumer in South Jakarta

Analisis pengaruh Brand Personality terhadap Trust, Attachment, dan Commitment to the Brand : studi kasus Teh Botol Sosro = The impact of Brand Personality on Trust, Attachment, and Commitment to the Brand : case study Teh Botol Sosro

Rantai Autentisitas: Bagaimana CSR Membentuk Brand Love dan Loyalitas di Kalangan Konsumen Muda Coca-Cola Indonesia = The Authenticity Cascade: How CSR Shapes Brand Love and Loyalty Among Young Indonesian Coca Cola Consumers

Pengaruh brand image terhadap positioning dan experiental produk Teh Botol sosro di wilayah DKI Jakarta