Cravens, David W.
Strategic marketing management cases
McGraw-Hill Irwin, 2002
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Swayne, Linda E.
Cases in strategic marketing
Prentice-Hall International, 1989
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Dunn, Charles James
Case studies in marketing
Macmillan, 1971
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Berg, Thomas L.
Mismarketing : case histories of marketing misfires
Anchor Books, 1971
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Stanton, William J.
Fundamentals of marketing
McGraw-Hill, 1984
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