Analisis pengaruh aspek asosiasi merek terhadap intensi pembelian konsumen Stellar Neckwear = The effects of brand association's aspect on consumer's purchase intention in Stellar Neckwear

Respon konsumen terhadap brand extension pada tingkat perceived fit dan familiarity yang berbeda = Consumer's response towards brand extension on different levels of perceived fit and familiarity

Pengaruh Brand Authenticity Terhadap Brand Attachment: Konsumen Teh Botol Sosro di Jakarta Selatan = The Effect of Brand Authenticity on Brand Attachment: Teh Botol Sosro’s Consumer in South Jakarta

Analisis asosiasi merek dan keputusan pembelian konsumen iphone studi pada mahasiswa fisip ui = Analysis of brand association and purchase decision of iphone consumers study of fisip ui's student

Pengaruh brand knowledge dan brand relationship terhadap behavioral outcome pada konsumen remaja di Jakarta : studi kasus sepatu Vans = The influence of brand knowledge and brand relationship toward behavioral outcomes of adolescent consumers in Jakarta : case study Vans shoes