Pengaruh citra merek terhadap minat beli ulang mahasiswa Universitas Indonesia Depok terhadap smartphone Samsung = The influence of brand image toward repurchase intention on the students of University of Indonesia toward Samsung smartphone

Analisa hubungan antara ekuitas merek dan penggunaan saat ini terhadap minat beli ulang pada smartphone = Analysis of relationship between brand equity and current use and repurchase intention on smartphone

Pengaruh electronic word of mouth (ewom) terhadap citra merek (brand image) dan niat pembelian (purchase intention) smartphone samsung = Effect of electronic word of mouth (ewom) on (brand image) and (purchase intention) smartphone samsung

Efek dari iklan dan negara asal pada ekuitas merek untuk mendapatkan minat beli pelanggan pada pasar smartphone = Effect of advertisement and country-of-origin on brand equity to get customer purchase intention in smartphone market

Pengaruh engagement motivations perceived value dan satisfaction terhadap mobile engagement intention studi kasus smartphone merek Samsung = The influence of engagement motivations perceived value and satisfaction against mobile engagement intention case study of brand Samsung smartphone / Mohammad Khalief Aditya