Almansyah Auriyanto
Analisis pengaruh brand experience es krim "Magnum" terhadap brand loyalty = Analysis influence of brand experience of "Magnum" ice cream towards brand loyalty
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Skripsi (Membership)
Rini Agustiningtyas
Pengaruh kualitas pelayanan jasa restoran terhadap sikap utilitarian dan hedonis konsumen dalam membangun preferensi merek restoran : studi kasus Magnum Cafe Grand Indonesia = The effect of restaurant service quality to utilitarian and hedonic attitudes of consumers in building restaurant brand preference : case study Magnum Cafe Grand Indonesia
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Skripsi (Membership)
Sonia Gabriella
Pengaruh brand extension terhadap brand image: studi pada produk Lifebuoy sampo = The effect of brand extension towards brand image: a study on Lifebuoy shampoo
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2016
 UI - Skripsi (Membership)
Indrie Mutiasari
Analisis Brand Personality dan Implementasinya dalam Strategi Pemasaran Digital Wall?s Magnum di Indonesia = Brand Personality Analysis and It's Implementation on Wall's Magnum Digital Marketing Strategy in Indonesia
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2016
 UI - Makalah dan Kertas Kerja
Natasha Alissa Rizka
Dampak Persepsi Konsumen terhadap Kegiatan Pemasaran Magnum = The Impact of Consumer Perception toward Marketing Activities of Magnum
2016
 UI - Makalah dan Kertas Kerja