Almansyah Auriyanto
Analisis pengaruh brand experience es krim "Magnum" terhadap brand loyalty = Analysis influence of brand experience of "Magnum" ice cream towards brand loyalty
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Skripsi Membership
Rini Agustiningtyas
Pengaruh kualitas pelayanan jasa restoran terhadap sikap utilitarian dan hedonis konsumen dalam membangun preferensi merek restoran : studi kasus Magnum Cafe Grand Indonesia = The effect of restaurant service quality to utilitarian and hedonic attitudes of consumers in building restaurant brand preference : case study Magnum Cafe Grand Indonesia
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Skripsi Membership
Sonia Gabriella
Pengaruh brand extension terhadap brand image: studi pada produk Lifebuoy sampo = The effect of brand extension towards brand image: a study on Lifebuoy shampoo
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2016
 UI - Skripsi Membership
Megan Ddanesia
Strategi Marketing Public Relations (MPR) sebagai upaya meningkatkan brand awareness (analisis peluncuran produk Magnum Red Velvet oleh PT Unilever Indonesia = Marketing Public Relations (MPR) strategies as a means to increase public awareness analysis of Magnum Red Velvet product launching by PT Unilever Indonesia
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2017
 UI - Makalah dan Kertas Kerja
Korea : as seen by Magnum photographers
introduction by Bruce Cumings
W.W. Norton, 2009
 Buku Referensi