Analisis pengaruh informasi dan karakteristik video ulasan influencer di media sosial terhadap intensi dan keputusan untuk melakukan pembelian secara Online = Analysis of the influence of information and video characteristics of influencer video review on social media towards online purchase intention and decision

Analisis Faktor-Faktor Yang Memengaruhi Niat Keberlanjutan Penggunaan Platform Subscription Video On Demand Dalam Menonton Pertandingan Sepak Bola: Studi Kasus Vidio = Analysis of Factors Influencing the Intention for Continuance Use of Subscription Video-On-Demand Platforms in Watching Football Matches: A Case Study of Vidio

Analisis Faktor-Faktor yang Memengaruhi Niat Keberlanjutan Penggunaan Platform Subscription Video on Demand dalam Menonton Pertandingan Sepak Bola: Studi Kasus Vidio = Analysis of Factors Influencing the Intention for Continuance Use of Subscription Video-On-Demand Platforms in Watching Football Matches: A Case Study of Vidio

Pengaruh Ulasan Video Digital Terhadap Niat Membeli Konsumen Pada E-commerce di Indonesia = The Role of Online Video Reviews Towards the Purchase of E-commerce in Indonesia

Pengaruh karakteristik audience terhadap brand attitude dan purchase intention pada product placement dalam video musik = The impact of audience characteristics on brand attitude and purchase intention on product placement in music video