Finadya Rienetta
Analisis pengaruh social media marketing oleh luxury brands terhadap customer equity dan purchase intention = The effects of luxury brands social media marketing towards customer equity and purchase intention
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2016
 UI - Skripsi Membership
Macy, Beverly
The power of real-time social media marketing : how to attract and retain customers and grow the bottom line in the globally connected world
McGraw-Hill, 2011
 Buku Teks SO
Wenny Indah Sari
Analisis Pengaruh Social Media Marketing terhadap Brand Equity dan Consumer Response pada Konsumen Muslim (Studi Kasus Merek Fashion ThenBlank) = An Analysis of the Influence of Social Media Marketing on Brand Equity and Consumer Response of Muslim Consumers (Case Study of ThenBlank Brand)
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2021
 UI - Skripsi Membership
Mahoca Neola Andisty
Analisis pengaruh Social Media Marketing dan Selected Marketing Constructs Terhadap Tahapan Brand Loyalty: Studi Pada Merek Fast Fashion Lokal untuk Perempuan = Analysis of the Effects of Social Media Marketing and Selected Marketing Constructs on Stages of Brand Loyalty: Study on Local Fast Fashion Brands for Women
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2022
 UI - Skripsi Membership
Weber, Larry
Marketing to the social web : how digital customer communities build your business
John Wiley & Sons, 2009
 Buku Teks