Samori, Hans David Leonardo Vence Mandani
Pengaruh Brand Image terhadap Keputusan Pembelian Smartphone iPhone pada Mahasiswa Universitas Indonesia Kampus UI Depok = The Effect of Brand Image towards Purchasing Decision of Smartphone iPhone on University Indonesia Student at Campus UI Depok
Fakultas Ilmu Administrasi Universitas Indonesia, 2018
 UI - Skripsi (Membership)
Puput Wulan Maulida
Analisis pengaruh aspek asosiasi merek terhadap intensi pembelian konsumen Stellar Neckwear = The effects of brand association's aspect on consumer's purchase intention in Stellar Neckwear
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Skripsi (Membership)
Palagan Ankasaniscara
Analisis pengaruh Celebrity Endorsement pada Brand Image terhadap keputusan pembelian: studi kasus Peter Says Denim = Analysis of influence celebrity endorsement in brand image towards purchase decision: case study Peter Says Denim
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2012
 UI - Tesis (Open)
Fransisca Kurnia Widyasari
Analisis motivasi pembelian konsumen milenial terhadap heritage luxury brand: studi pada merek Louis Vuitton = Millennial consumers’ purchase motivation on heritage luxury brand: a study on Louis Vuitton brand
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2020
 UI - Skripsi (Membership)
Hafid Sani
Analisis sikap konsumen terhadap merek toko dan promosi merek nasional = Analysis of attitudes consumen towards store brand and national brand promotion
2013
 UI - Skripsi (Membership)