Analisis Faktor-Faktor yang Mempengaruhi Niat Beli dan Pembelian Impuls Produk Fashion Melalui Media Sosial Influencer Konsumen Generasi Y dan Generasi Z = The Analysis of Factors Affecting Fashion Product Purchase Intention and Impulse Buying Through Social Media Influencer Among Generation Y and Generation Z Consumers

Pengaruh Karakteristik Konsumen dan Presentasi Produk Secara Online Pada Pembelian Impulsif Produk Pakaian Oleh Generasi Z di Tiktok Shop = The Effect of Consumer Characteristics and Online Product Presentation on Online Apparel Impulse Buying by Generation Z at Tiktok Shop

Analisis pengaruh fashion consciousness terhadap hijab fashion consumption: perbandingan hijabers generasi x dan generasi generasi y = Analysis of the influence of fashion consciousness on hijab fashion consumption: comparison of generation x hijabers and generation generation y

Faktor Yang Mempengaruhi Green Purchase Behavior Konsumen Pada Generasi Z Dan Y Di Indonesia = Factors that Influence Green Purchase Behavior of Generation Z and Y Consumers in Indonesia

The Price of Beauty: Analisis Perilaku Konsumen Generasi Z Terhadap Industri Fast Fashion di Indonesia = The Price of Beauty: Analysis of Generation Z Consumer Behavior Towards the Fast Fashion Industry in Indonesia