Dyche`, Jill
The CRM handbook : a business guide to customer relationship management
Addison-Wesley, 2002
 Buku Referensi
Ray Amirul Mukminin
Customer relationship management (crm) dalam layanan rujukan di perpustakaan sebagai strategi meningkatkan kepuasan pengguna (studi kasus Perpustakaan Universitas Indonesia = Customer relationship management crm on the library reference service as a strategy to improve user satisfaction a case study of Universitas Indonesia library
Fakultas Ilmu Pengetahuan dan Budaya Universitas Indonesia, 2014
 UI - Skripsi (Membership)
Michael Adhikara Budi
Analisis customer value sebagai dasar penerapan customer relationship management (CRM) di industri telekomunikasi seluler
Fakultas Teknik Universitas Indonesia, 2004
 UI - Skripsi (Membership)
Ramadhanu Dwi Nugraha
Analisis pengaruh electronic customer relationship management (e-CRM ) dengan e-satisfaction sebagai variabel perantara terhadap e-loyalty: studi pada campaign "plus friend" KakaoTalk = The influence analysis of electronic customer relationship management (e-CRM) through e-satisfaction as mediating variable towards e-loyalty: study on KakaoTalk "plus friend" campaign
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia;, 2014
 UI - Skripsi (Membership)
Ami Kusuma Handayani
Pengaruh strategi dan implementasi customer relationship management (CRM) terhadap kepercayaan dan loyalitas nasabah (studi virtual assistant chat banking PT Bank Central Asia, Tbk) = Strategy and implementation impact of customer relationship management towards customer's trust and loyalty (study of virtual assistant chat banking PT. Bank Central Asia, Tbk) / Ami Kusuma Handayani
2018
 UI - Tesis (Membership)