Shoffan Ardhika Wijoyo
Analisis pengaruh sikap konsumen terhadap kredibilitas endorser, merek, dan intensi pembelian sehubungan dengan celebrity endorsement = Analysis of consumer's attitude effect to credibility endorser. brand, and purchase intention related to celebrity endorsement
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2017
 UI - Skripsi Membership
Elfath Mukhlisa
Pengaruh international celebrity endorser dan brand credibility terhadap keputusan pembelian jasa (studi kasus celebrity endorser pada iklan televisi maskapai Penerbangan Garuda Indonesia) = The effect of international celebrity endorser and brand credibility towards purchasing decision (case study celebrity endorser in Garuda Indonesia s television advertising)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2014
 UI - Tesis Membership
M. Ali Akbar Sabturil S.
Pengaruh Kredibilitas Endorser terhadap Kredibilitas Merek dan Intensi Pembelian: Studi Kasus Platform E-Commerce = The Effect of Endorser Credibility on Brand Credibility and Purchase Intention: The Case of E-Commerce Platform
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2020
 UI - Skripsi Membership
Veramutia Dahlan
Pengaruh publisitas negatif celebrity endorser terhadap citra produk (studi kasus Ariel Noah sebagai celebrity endorser dari XL Axiata) = The effect of negative publicity on celebrity endorser towards product image (case study Ariel Noah as celebrity endorser of XL Axiata)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2016
 UI - Makalah dan Kertas Kerja
Hanny Fitri Halimah
Analisis Pengaruh Endorser dan Brand Credibility Terhadap Repurchase Intention Konsumen: Efek Mediasi dari Attitude Towards Brand dan Brand Credibility. Studi Kasus: Wardah = The Impact of Endorser and Brand Credibility On Customer's Repurchase Intention: The Mediating Effect of Attitude Towards Brand and Brand Credibility. Study Case: Wardah
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2021
 UI - Skripsi Membership